Ever Hear Of Sonic Branding, It’s Not What You Think

The actual term, Sonic Branding, was something new to us, but what in particular it refers to is all too familiar. Sonic Branding, is not some god awful new phrase to convey mystery and confusion, some intangible and unexplainable, but you need it, but is in fact exactly what it sounds like, pun intended, does... Continue Reading →

DJ Khaled Does the Proust Questionnaire

Always interested in reading the various celebrities and their answers to the Proust Questionnaire. Since we're embarking on our own sort of interview section from our readers, collectively we thought it would be interesting to go through some of the old Vanity Fair pages and link back to some of our favorite versions of the... Continue Reading →

Elon Musk Teasing Out A Tesla Pickup Truck

It seems a good natural progression for Tesla, they’ve already done the sedan, the roadster, the SUV and the 18 wheeler, and now turning their attention to chase after the pick up truck market. Musk has done an awesome job of making electric vehicles sexy and I think it would be safe to argue, mainstream.... Continue Reading →

American Green Buys California Town

Talk about a great purchase, the cannabis company buys the entire town of Nipton California for five million dollars. There are so many different reasons to love this news, the fact that a publicly acknowledged weed company has come out and made a purchase of an entire town, the fact that their resin for doing... Continue Reading →

More Brand Fails From Inc Online

We just couldn't get enough of the awesome search results we got from typing in "Brand Fails" to google search. While we may have started the thread in an earlier post of ours from CB Insights, we're still looking to see if there's anything better we can find. Maybe we've had a bit of a... Continue Reading →

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